"Business leaders and economists believe that key to to kickstarting the economy will be improved competitiveness, driving down the cost of doing business, improving the human development component and encouraging entrepreneurship" (Andile Ntingi - City Press).
At the heart of this economic revival lies logistics group Transnet and electricity supplier Eskom. An R846 billion infrastructure development programme has been initiated to adress the performance of these parastatals.
So, on one hand we need to improve rail network infrastructure and reduce congestion at the country's ports to make it easier and profitable for exporters to sell their products abroad. Whilst on the other hand, we need to have sufficient electricity capacity (reduced load-shedding) to facilitate large-scale mining projects.
So an opportunity has presented itself - let's find creative ways in which we can "partner" with the infrastructure development programme to improve the performance of Transnet and Eskom.
Jan 6, 2011
SPONSORSHIP PAY-BACK UNDERMINES EVENT CREDIBILITY
"Sponsorship is a crucial part of brand-building today but marrying the money with credible content is crucial for today's discerning consumer" (Dion Chang - City Press)"
In Dion Chang's opinion the Miss SA pageant was lacklustre because the event organisers were so busy trying to provide ROI for the sponsors through increased advertising during the event, that this ultimately compromised the credibility of the event.
Today's sophisticated consumers hardly respond to traditional methods of advertising (e.g. billboards and banners); brand experiences and emotional connections are more effective. "Force-feeding" a sponsor to an audience during a prestigious event so as to keep the bean counters happy, kills the essence of the event.
In Dion Chang's opinion the Miss SA pageant was lacklustre because the event organisers were so busy trying to provide ROI for the sponsors through increased advertising during the event, that this ultimately compromised the credibility of the event.
Today's sophisticated consumers hardly respond to traditional methods of advertising (e.g. billboards and banners); brand experiences and emotional connections are more effective. "Force-feeding" a sponsor to an audience during a prestigious event so as to keep the bean counters happy, kills the essence of the event.
2011 AND BEYOND
Welcome back people, we hope you all had a fantastic festive season, let's pick up from where we left off. There are great things to look forward to this year in terms of content, artistic expression, events etc. Buckle up and enjoy the ride & hey feel free to partcipate.. MAKOYA ENTREPRENEURS, let's go!
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