Given our passion for identifying and promoting upcoming brands as well as viewing artistic expression, we attended this year’s JHB Fashion week at Fashion Kapitol in JHB Central.
The event was a success and was thoroughly enjoyed by those who attended. The only concern I had – which is something to improve on next year- is to ensure that there is more exposure for the designers exhibiting their clothing.
Having a lively music festival on one hand and promoting upcoming fashion designers on the other, does conflict with increasing the awareness of the brands on display. There were some exceptions, however, for e.g. the Amakipkip and Vandal brands which effectively used models and music artists to promote their brands.
With regard to the choice of music, I propose that lounge music be played during intervals to allow guests to browse around, do some shopping and thereafter view the fashion show.
Special thanks must go to Nomi and the other event organisers for a great show.
